Applications list
In the sidebar menu, you will find the Applications section. Here, you can view and manage all the apps you’ve created.
Features
- Add App Button: Allows you to add a new application.
- Application Table: Displays an overview of all apps with the following columns:
Table Columns
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Status: Indicates the current status of the application:
- 🟢 Active: The app is running.
- ⚪️ Inactive: The app is not receiving traffic.
- 🟠 Waiting for data: The app is awaiting data updates.
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App: Displays the app icon, name, and platform.
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Mediators: Shows the logos of the mediation platforms connected to the application.
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Estimated Revenue: Displays estimated earnings during the selected time range.
- Percentage change indicators:
- 🔴 Decrease in revenue.
- 🟢 Increase in revenue.
- ⚪️ No change or no metrics available.
- Percentage change indicators:
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Impressions: Number of ad impressions served during the selected period.
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DAU (Daily Active Users): Total unique users interacting with the app daily.
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ARPDAU (Average Revenue Per Daily Active User): Average revenue generated per active user.
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IMPDAU (Impressions Per Daily Active User): Average number of ad impressions per active user.
Expandable Section (App Row)
When expanding an application row (by clicking the arrow), additional insights appear:
Statistical Information
- Active Mediators: Lists the mediation platforms actively working with the app.
- SOV (Share of Voice): Measures the percentage of total ad impressions a mediator receives compared to others.
- SOW (Share of Wallet): Represents the percentage of total revenue generated by a mediator compared to all mediators.
Filters and Search Options
- Search by Name: Quickly locate a specific app.
- Status Filter: Filter apps by their current status (Active or Inactive).
- Show Metrics (Date Range): Select the time period for displaying metrics (e.g., Last 7 days).
App Dashboard
Overview
Filters, Ad Type, and Metrics Breakdown
At the top of the Overview tab, you will find four filters to customize your data view:
- Mediators
- Placements
- Country
- Show Metrics
Below the filters, the data is segmented by Ad Type and Metrics.
Ad Type Tabs
- Different ad types categorized for performance analysis.
Metrics Cards
- Estimated Revenue: Sum of all app earnings in the selected period (approximate value).
- Impressions: Total number of times an ad has been viewed.
- Active Users: Total daily active users across all apps.
- ARPAU: Average Revenue Per Active User for the group.
- IMPAU: Impressions per Active User.
Graph
- The graph dynamically updates based on the selected metric.
- Colors change to reflect specific data variations.
Placement Performance Table
- Placement Names: Lists all ad placements.
- Configured Mediators: Displays which mediators are assigned to each placement.
- Key Performance Metrics: Detailed performance data per placement.
- Clicking on a placement name opens its detailed view.
App Details
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Displays the app’s details and the keys required for setup. These keys are essential for your application’s configuration. Ensure you share them with your development team so they can properly set up the SDK. This setup is crucial to start receiving traffic and viewing metrics.
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You can also activate/deactivate your app, which means it will stop mediating.
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If you didn’t enter your app’s URL when you first created the application, you can add it here. This step ensures your app details are complete and up to date.
- You can also update your app’s name and image within this section, if needed. This allows you to keep your app’s information accurate and aligned with store requirements.
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Archive Application: This option allows you to archive the app, preventing further modifications and mediation.