FAQ
Frequently Asked Questions (FAQs)
General
What is Loomit?
Loomit is an SDK-enabled platform that optimizes ad monetization for publishers. It allows for user-level monetization strategies, mediation A/B testing, and dynamic traffic allocation across multiple mediation platforms. Its control panel enables precise ad inventory distribution based on cohorts, geography, and other criteria without requiring code changes. Additionally, Loomit centralizes data collection and performance analysis, ensuring transparency and simplifying decision-making with unified reporting..
Which mediations can I use?
At the moment, you can meta-mediate with AdMob, MAX Mediation, Unity LevelPlay, and X3M Mediation.
How do I determine which mediation is the best?
The best mediation is the one that fits your needs best. Since Loomit allows you to operate above mediations, we encourage you to test them all and determine which aligns best with your ad strategy. Are you focused on maximizing revenue? Prioritizing ad quality? The choice is yours.
Do I need to implement a new integration for each mediation I want to test?
No, with a single integration of the Loomit SDK, you unlock access to all available mediations. Once integrated, you can manage and switch between mediations directly from the admin panel—no code changes required. This enables you to test different mediation setups quickly and effortlessly.
How do I avoid adapter incompatibilities across different networks?
To prevent adapter incompatibilities, Loomit provides the Dependency Picker tool. This allows you to select the mediators and networks you want to use, ensuring that all dependencies are correctly configured. Loomit handles compatibility for you, so you don’t have to worry about conflicts.
Can I segment the user experience?
Yes, you can segment the user experience using Traffic Routing. This feature allows you to customize traffic distribution by targeting specific countries and configuring mediators or ad units accordingly—all without modifying your app’s code.
For more details, refer to our documentation: Traffic Segmentation.
How can I ensure that lift is maintained over time?
You will ALWAYS be able to test any configuration and keep a certain amount of traffic as control. Alternatively, you can test and re-test with the most convenient frequency to ensure the lift remains there.
What level of data access will I have?
The data is your, so you should have full access to it.
How do I ensure ads are loaded when I need them?
Loomit offers a range of features that let users control ad caching levels, buffering, and specialized configurations to ensure fast availability—especially for critical moments like app launch or initialization.
What demand sources will I have access to?
You will have access to all demand sources available through the mediations you choose to use. Loomit does not impose any restrictions on network access, allowing you to leverage the full range of demand sources supported by your selected mediators.
Do I need a high level of expertise to use the tool?
It’s as seamless to use as any similar platform, allowing anyone to achieve solid performance with little to no prior experience. However, if this still feels overwhelming, we also offer a Managed Service to assist you..
Setup and Usage
How do I create segments?
Check the Segments documentation. (If not available yet, we will add the information soon).
What is Traffic Routing?
Check the Traffic Routing documentation for more details.
How do I integrate Loomit into my application?
Check the Integration Guide for detailed instructions.
How can I test ads before launching them in production?
We provide a test app and our Debugging Suite. Check the documentation here.
How do I access reports and metrics?
Support
How can I contact Loomit?
You can reach our support team at support@x3mads.com.
For sales inquiries, contact us at sales@x3mads.com.