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What is Loomit?

Loomit by X3M is an SDK-enabled platform designed to streamline ad monetization for publishers. It provides a suite of prebuilt adtech tools that simplify:

  • The creation and management of user-level monetization strategies
  • A/B tests, including mediation A/B tests
  • Advanced traffic allocation systems

Among other things, Loomit enables publishers to:
Optimize revenue by dynamically splitting traffic across multiple mediation platforms
Allow providers to compete in real-time for the same ad request

Integration & Control Panel​

By integrating the Loomit SDK alongside preferred ad partners (compatibility considerations detailed separately), users gain access to a powerful control panel that allows them to:

  • Define precise rules for ad inventory distribution based on:
    • User cohorts
    • Geography
    • Platform
    • Custom tags
    • Behavioral rules
  • Support diverse testing scenarios, including:
    • Mediation stack evaluation
    • Fallback strategies
    • Redundancy setups, where a secondary mediation provider remains integrated but inactive unless needed

Reduced Technical Overhead​

Loomit significantly reduces the technical complexity of implementing sophisticated monetization strategies by enabling publishers to:

  • Design granular, data-driven monetization setups
  • Rapidly test new configurations without requiring code changes

Real-time Data & Unified Reporting​

Loomit provides publishers with:

Real-time access to all available data generated through their monetization setups
Complete transparency and actionable insights
Centralized reporting across all integrated providers, ensuring:

  • Consistent analytics
  • Eliminated data fragmentation
  • Simplified performance tracking

This unified approach allows publishers to make informed decisions regardless of changes in their mediation strategy.

Setting Up Ad Placements in Loomit​

With Loomit, you will:

1️⃣ Create placements that represent the ad spaces in your app
2️⃣ Map these ad spaces to the ad units of the mediations you want to use

This ensures flexibility and efficiency in managing monetization strategies.

Imagen de aplicación