| A/B test | To evaluate the efficacy of a strategy change, a test is conducted wherein a portion of traffic is directed to the new alternative, and the outcomes are compared. |
| Ad network | Ad networks connect advertisers with app developers, enabling ads to be displayed in apps for revenue. Developers need an SDK to join. Check out ironSource's mobile ad network for details. |
| Ad Inventory (or Arvertising Inventory) | Is the space publishers sell to advertisers, available in print or digital formats like websites, videos, mobile apps, and games. Its value depends on the traffic it generates, often sold programmatically through ad exchanges or real-time bidding |
| Ad unid | An ad unit is an embedded app advertisement for monetizing traffic. Types include banners, interstitials, rewarded videos, offerwalls, and playables, each with unique features. Explore ironSource's ad units for app monetization. |
| Ad Type | There are several different kinds of ads, depending on their size relative to the screen, media format and context. |
| Administrator | An X3M user that can view and edit every setting and also create and manage users. |
| Advertiser | The person or company who provides the creative piece to be served as an ad. |
| API | Application Programming Interface. Programming method used to interact with software, applications, or tools. |
| Automatic waterfall | X3M's Automatic feature selects intances for you in order to get the highest possible revenue in an optimized waterfall. It with each deal. |
| Banner Ad | A graphic display in the app’s layout, usually at the top of bottom of the screen. |
| Bid | A network's offer of a certain price for the placement. |
| Bidding | Partners can support real-time auctions (bidding) or a waterfall of predetermined prices (non-bidding). |
| Call | Also known as an instance, a call is each time the mediator contacts an ad network and checks the price of a placement. |
| Capping | The automatic stopping of a campaign upon hitting a certain metric - such as preventing the ad from showing if it already hit its cap of 10K impressions/day. |
| Clicks | Number of clicks on the ad. These clicks can go anywhere - a lead generation form, a website, a product page, an eBook, etc. |
| COPPA | The Children's Online Privacy Protection Act regulates how much of the users' data apps share with ad networks. |
| Deal | Purchase of an ad placement at the agreed upon price. |
| Editor | An X3M user that can view and edit all configurations, but cannot create and manage users. |
| Estimated revenue | Sum of the revenue from all selected apps in a given time frame. This number might not be exact. |
| Frequency capping | Enables you to set the maximum number of times a given advertiser, campaign, flight, or ad can be displayed to any particular user in a particular time period. |
| Implementation type | Partners, and therefore instances and waterfalls, can be either bidding or non-bidding. |
| Instance | Every connection the mediator makes with a partner in order to determine the final selling price. |
| Interstitial ad | A full-screen ad that covers the entire interface of the app. |
| Latency | Time elapsed between the ad request and the reaching of a deal. |
| Live | An app is live when it's been published on one or more app stores and is available for download. |
| Manual waterfall | In a manual waterfall you choose and order the instances you created. Instead, our Automatic feature selects instances for you in order to get the highest possible revenue in an optimized waterfall. It will learn with each deal. |
| Mediator | A mediator allows you to monetize your app by connecting to several advertising networks. You’ll be able to manage your monetization strategy and monitor its results, all in one place. Using a mediator optimizes the development and management of your app. |
| Monetization Strategy | Your plan to monetize an application, regarding who you'll offer your ad space to, how and at what price, among other things. |
| Multi-platform app | X3M offers you the opportunity to treat Android and iOS as one single app. However, you can keep both versions separate if you prefer. |
| Non-Bidding | Partners can support real-time auctions (Bidding) or a waterfall of predetermined prices (Non-Bidding). |
| Optimization (feature) | In manual waterfalls, enabling optimization allows the mediator to include other calls that might represent an uplift in revenue. |
| Order | Only in manual waterfalls, you may select between Standard (in order of priority first and then by eCPM) or a Custom sequence. |
| Pacing | Ad pacing refers to the automatic balancing of impressions for an ad in a given time frame in order to ensure it spends its budget evenly over time. |
| Partner | The advertising networks that will buy your ad space. |
| Placement | Physical space in your app you'll make available to advertisers in order to monetize it. |
| Platform | The OS on which an application runs: Android, iOS or both. |
| Price Floor | Minimum price at which a certain Ad Type will be offered. Not available for default waterfalls. |
| Priority | Rules for what set of ads should get priority to be shown, regardless of CPM. The lower the number, the higher the priority. |
| Publisher | The party that sells ad space to advertise on. |
| Reader | An X3M user that can view configurations but not edit them. |
| Refresh | If his featured is enabled, a new ad will appear afted the selected time elapses. |
| Request | When an app is about to show an ad, it makes a request to the mediator to sell that placement to a network. |
| Responsive ads | Ads that automatically change size based on screen/browser size. |
| Revenue | The monetary result of your ad sales. |
| Rewarded Video | Similar to an Interstitial, the user choses to see these ads in exchange for a prize or virtual good. |
| RTB | Real-time bidding. An ad exchange gets an ad request, then sends this out to many different bidders, who send back the amount they’ll pay for that slot. The highest bidder wins. |
| Segment | A group of users that shares one or more characteristics. |
| Sessions / DAU | Number of sessions per daily active user. |
| SDK | An SDK (Software Development Kit) integrates third-party services into mobile apps. For example, an ad network's SDK connects apps to advertisers, enabling ad placement control and ad mediation for managing multiple networks. |
| SDK Integration | SDK integration involves importing a library file, called a software development kit, into your project to utilize its functions. For instance, integrating an SDK like X3M's into a mobile game project allows developers to access the ad network and monetize the game through advertisements. |
| Share of revenue | The percentage of revenue that comes from an application, platform, etc. |
| Skippable / Unskippable | This variable determines whether the Optimization feature on a Manual waterfall can skip this instance or must necessarily call it, even if it won't lead to the highest posible revenue. |
| User Acquisition | User acquisition is crucial for any app's marketing strategy. It requires the correct supply channels, technology, and creatives to acquire high lifetime value users who yield positive ROI. In essence, it requires the right partner. Our team of mobile advertising experts collaborates with your user acquisition team to acquire loyal users who engage with your app, generating revenue through actions such as reaching specific levels, watching video ads, and making in-app purchases. |
| User Engagement | User engagement measures how actively users interact within an app, indicated by metrics like session count, duration, monthly, and daily active users. Increasing engagement involves strategies such as smooth onboarding, regular updates, and personalized funnels. |
| Three dot menu | Menu icon consisting of three dots in a vertical line. In X3M, it can often be found on the right end of an item in a list. |
| Waterfall | A set of instances, ordered strategically to find the best possible price. |
| Waterfall Type | On X3M there are two kinds of waterfalls. Automatic ones, where the mediator selects intances for you in order to get the highest possible revenue in an optimized waterfall, and Manual ones, where you choose among the instances you created. |
| Waterfall Type | On X3M there are two kinds of waterfalls. Automatic ones, where the mediator selects intances for you in order to get the highest possible revenue in an optimized waterfall, and Manual ones, where you choose among the instances you created. |